103/ EMAIL WITH ALEX FEARON
EPISODE 103
Bringing her Geordie-South-African accent to the show is Alex Fearon, the third sector’s email guru.
She puts up with some chat about Kenneth’s new role and politely doesn’t mention that James has come dressed as a 20-year-old pop star before delving into the dark arts of email marketing. We hear about starting out as a freelancer, how to get jobs done now-now, why we should (but don’t) ignore the vanity metrics, delegating the jobs we don’t like and turning down songs during the rude bits. There’s a discussion on where to find nice people, pivoting personal to business accounts and replicating the 2005 PTA Newsletter.
Stick an emoji in your subject line, check out dark mode before pressing send and join us for a chat about the premature suggestion that email is dead.
